Value Co-Creation and Society : The synergetic Interplay between Customer Value and Public Value
ISSN
0065-0668
Type
conference paper
Date Issued
2014-08-04
Author(s)
Abstract
Value for the customer is not just an individual experience. Value creation takes place in a larger socio-economic system and the marketing function draws both on individual needs and preferences as well as on social and collective ones. In this paper, the authors argue for a relational perspective of co-creating where the individual customer value is closely linked to the public value of a product or service. Based on principles of self-organization theory and service-dominant logic the authors propose how both are integrated. As a result, they wish to contribute to the co-creating debate by pointing to the chances and limits of capitalizing of value dynamics. The paper concludes with a discussion of implications both for theory and practice.
Language
English
Keywords
Self-Organization
Marketing
Service-Dominant Logic
Public Value
Customer Value
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Academy of Management Annual Meeting Proceedings. 2014
Publisher
Academy of Management
Publisher place
New York
Start page
1
End page
32
Pages
32
Event Title
74th Academy of Management Annual Meeting (AOM) 2014 "The Power of Words"
Event Location
Philadelphia, PA
Event Date
01-05.08.2014
Subject(s)
Eprints ID
231089