Plaid, Plus, or PDK? Naming Product Features in Online Configurators

Type
working paper
Date Issued
2021-07-07
Author(s)
Abstract (De)
Product feature names in the automotive industry are becoming more sophisticated, more acronymic, and less descriptive. Along with a categorization of feature names, insights from 26 qualitative consumer interviews, and two online studies, this paper outlines the qualities that feature names should comprise (regardless of industry) to be perceived as beneficial by consumers.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
URL
Subject(s)

social sciences

business studies

Division(s)

ICI - Institute for C...

Contact Email Address
johanna.hasenmaile@unisg.ch
Eprints ID
263451
File(s)
Thumbnail Image

open.access

Name

Feature Naming_Manuscript_20072021_Alexandria.pdf

Size

327.07 KB

Format

Adobe PDF

Checksum (MD5)

8f6f8f72353f1de7ce8635d7e3c07613