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Channel Paradigms in the Global E-Commerce Environment A Comparative Perspective

Type
conference paper
Date Issued
2001-08-11
Author(s)
Rudolph, Thomas  
;
Rosenbloom, Bert
Language
English
Keywords
E-commerce
strategic retail management
retailing. channel management
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
American Marketing Association Summer Educators' Conference 2001
Event Location
Washington, United States
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/72616
Subject(s)

business studies

Division(s)

IRM - Institute of Re...

Eprints ID
34739
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