When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers' Involvement in the Direct Elicitation of Reservation Prices
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
0-87757-329-8
Type
conference paper
Date Issued
2008-01-01
Author(s)
Research Team
IWI4
Language
German
HSG Classification
not classified
Refereed
No
Book title
2008 AMA Winter Educators' Conference Proceedings : Marketing Theory and Applications
Publisher
American Marketing Association
Volume
Volume 19
Start page
417
End page
418
Event Title
AMA Winter Marketing Educators' Conference 2008
Event Location
Austin, Texas
Event Date
18.-20.02.2011
Subject(s)
Eprints ID
67890