You Sexy Thing: Product Design as a Source of Product Gender and Product Value
Type
presentation
Date Issued
2013-06-04
Author(s)
Abstract
Product personality research has indicated that products possess gender. The origin of product gender has not been completely comprehended. This research presents product design as a source of product gender. Drawing on evolutionary psychology and on qualitative workshops with designers, the effect of product design on product gender is analyzed on the dimensions of form (size, shape, line), color (tones, contrast, reflection) and material (texture, surface, weight) using three products (shoes, fragrance, glasses). The research further emphasizes the relevance of product gender by showing in a second study that strong product gender leads to a positive effect on product value. Keywords: product design, product personality, product gender, product value.
Language
English
Keywords
Product design
product personality
product gender
product value
HSG Classification
contribution to scientific community
Refereed
No
Event Title
EMAC European Marketing Association, 2013. - 42nd Annual EMAC Conference 2013.
Event Location
Istanbul
Subject(s)
Division(s)
Eprints ID
225920