The Facebook Mindset Effect: Incidental Exposure to Facebook Increases Consumers’ Other-Focus and Promotes Conservative Product Choices
Type
conference paper
Date Issued
2015
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Advances in Consumer Research (ACR)
Event Location
New Orleans, USA.
Event Date
2015
Subject(s)
Eprints ID
256832