Roadmap to Brand Behavior : Mitarbeiter zu Markenbotschaftern machen
Series
Forum Marketing
ISBN
978-3-8349-1244-2
Type
book section
Date Issued
2009
Author(s)
Editor(s)
Hünerberg, Reinhard
Mann, Andreas
Müller, Stefan
Töpfer, Armin
Language
German
HSG Classification
not classified
Refereed
No
Book title
Ganzheitliche Unternehmensführung in dynamischen Märkten
Publisher
Gabler
Publisher place
Wiesbaden
Start page
307
End page
325
Pages
19
Subject(s)
Eprints ID
55123