Custom Cereals
Type
case study
Date Issued
2007
Author(s)
Abstract
Over the last months Hubertus Bessau and his two fellow students had gained quite a good knowledge about the German cereal market. In April 2006, sitting together in a beer garden in Passau, Hubertus and his two friends were considering alternative business models to tap into the possible market gap of custom cereals.
Language
English
Keywords
MyMuesli.com
Geschäftsmodell
business model
Internet-Start-up
HSG Classification
contribution to education
Refereed
No
Publisher
KMU-Institut, Universität St. Gallen
Publisher place
St. Gallen, Schweiz
Subject(s)
Division(s)
Eprints ID
43125