Zusammenarbeitsverträge zwischen Versicherern und Brokern
Journal
Haftung und Versicherung (HAVE)
ISSN
1424-926X
Type
journal article
Date Issued
2005-06-30
Author(s)
Abstract (De)
Many companies conduct their charitable activities without a cohesive philanthropic strategy. As a result, the authors argue, companies often not only fail to achieve significant impact on society through their philanthropy but also miss opportunities to achieve strategic benefits for the organization. Drawing on research into a number of companies' experiences, the authors describe four types of corporate philanthropy. Some companies focus primarily on the needs of stakeholders, such as communities in or near where the firm operates this is called peripheral philanthropy. Meanwhile, other companies focus more on using the corporation's unique skills and competencies than on important stakeholder needs - and as a result may end up with an internally focused approach that the authors dub constricted philanthropy. In some cases, corporate charitable activities are conducted without much overarching coordination at all, called dispersed philanthropy. The most effective approach to corporate philanthropy is one that incorporates both the needs of external stakeholders and the skills of the donor corporation. They call this strategic philanthropy.
Language
German
Keywords
Versicherungsrecht
Obligationrecht
Vertragsrecht
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Schulthess
Publisher place
Zürich
Number
3
Start page
224
End page
231
Pages
8
Subject(s)
Division(s)
Eprints ID
33349
File(s)![Thumbnail Image]()
Name
Zusammenarbeitsverträge zwischen Versicherern und Brokern.pdf
Size
84.2 KB
Format
Adobe PDF
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