Generische Markenstrategie des Handels
ISBN
978-3409119689
Type
book section
Date Issued
2004
Author(s)
Editor(s)
Bruhn, Manfred
Language
German
Keywords
Handelsmanagement
HSG Classification
contribution to scientific community
Refereed
No
Book title
Handbuch Markenführung
Publisher
Gabler
Publisher place
Wiesbaden
Volume
2., vollst. überarb. und erw. Aufl.
Start page
975
End page
994
Pages
20
Subject(s)
Division(s)
Eprints ID
34816