Saying Goodbye to the Channel
Journal
I.VW-HSG Trendmonitor
Type
newspaper article
Date Issued
2011-04-14
Author(s)
Abstract (De)
For service industries, understanding the customer and maintaining good contact points are probably the most significant success factors. Especially for the insurance industry, an analytics based approach to gaining customer insight is not the norm. More insight is necessary, though, to reach and interact with customers whose behavioral patterns for such interaction are rapidly changing.
Language
German
Keywords
Insurance interaction points
from channel to networks
customer insights
customer behavior patterns
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Publisher
I.VW-HSG
Publisher place
St. Gallen
Volume
2011
Number
1
Start page
27
End page
30
Pages
4
Subject(s)
Division(s)
Eprints ID
231081
File(s)![Thumbnail Image]()
open.access
Name
Saying goodbye to the channelMI-01-11Ak.pdf
Size
528.7 KB
Format
Adobe PDF
Checksum (MD5)
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