The Influence of Eco-Labelling on Consumer Behaviour : Results of a Discrete Choice Analysis for Washing Machines
Journal
Business Strategy and the Environment
ISSN
0964-4733
ISSN-Digital
1099-0836
Type
journal article
Date Issued
2006-05-01
Author(s)
Abstract
Eco-labelling is an important tool to overcome market failure due to information asymmetries for environmental products. While previous research has discussed the importance of labelling, this paper provides empirical data on the influence of ecolabels on consumer behaviour for household appliances. It reports on the results of a survey involving a total of 151 choice-based conjoint interviews conducted in Switzerland in Spring 2004. Choice-based conjoint analysis (also known as discrete choice) has been applied to reveal the relative importance of various product attributes for consumers. The EU energy label is used for the product category chosen in our survey, washing machines, and we investigate the relative importance of this eco-label compared with other product features (such as brand name) in consumers' purchasing decisions. We draw conclusions for sustainability marketing and policy
Language
English
Keywords
information asymmetry
consumer behaviour
eco-labelling
choice-based conjoint analysis
discrete choice
household appliances
EU energy label
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Wiley
Publisher place
Chichester
Volume
15
Number
3
Start page
185
End page
199
Pages
15
Subject(s)
Eprints ID
4941
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Name
A07_Sammer_Wuestenhagen_BSE_2006.pdf
Size
146 KB
Format
Adobe PDF
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