Personalized Product Presentation: The Influence of Electronic Recommendation Agents on Consumer Choice
Series
The Penn State eBusiness Research Center
ISBN
978-1-4120-1121-1
Type
book section
Date Issued
2003
Author(s)
Editor(s)
Rangaswamy, Arvind
Pal, Nirmal
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
The power of one : gaining business value from personalization technologies
Publisher
Trafford
Publisher place
Victoria, B.C., Canada
Start page
144
End page
163
Pages
20
Subject(s)
Division(s)
Eprints ID
220753