Meet Robbie: Consequences of Nicknaming Autonomous Products
Type
conference paper
Date Issued
2022
Author(s)
Abstract
A key adoption barrier of autonomous products is consumers’ lack of perceived control. This research suggests that nicknaming can counter this barrier. Field and experimental evidence shows that nicknaming increases perceived control and product valuations of autonomous (vs. conventional) products.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
ACR
Event Location
Denver, Colorado
Event Date
October
Subject(s)
Eprints ID
268118