Rethinking Airline Business Models
Series
CFAC - The Aviation Series
ISBN
978-3-03891-094-7
Type
book
Date Issued
2019-04-01
Author(s)
Editor(s)
Abstract
While some low-cost carriers such as JetBlue offer free WIFI, full-service airlines such as United are reducing their services to the bare bones. Starting from this phenomenon, called «convergence of models», this book rethinks the way business models are perceived. We propose a new customer-centric approach, leaving aside the airline-centric reflection. We broke down the four generally accepted business models – low-cost, full-service, regional and leisure – into components and patterns, resulting in a skeleton called «Airline Business Model Framework». This new Airline Business Model Framework gives a new perspective on airline business strategies. We propose a new terminology for dominant business models: no-frills, unbundlers, boutique, and connectors. Successfully tested with more than 130 carriers, the Airline Business Model Framework is a powerful tool for airlines’ employees and aviation professionals to understand their business and compare themselves to competitors.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
LS - Business Enterprise - Law, Innovation and Risk
Publisher
Dike Verlag AG
Publisher place
Zürich/St.Gallen
Volume
1. Auflage
Number
Volume 14
Pages
124
Subject(s)
Eprints ID
257003
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Name
Content Rethinking Airline Business Models.pdf
Size
106.02 KB
Format
Adobe PDF
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