Branding Approaches of Start-Up Companies : An Exploratory Analysis of Current Practices in Switzerland
ISBN
978-3-639-72001-3
Type
book
Date Issued
2014
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Publisher
AV Akademikerverlag
Publisher place
Saarbrücken
Volume
1. Aufl.
Start page
130
Subject(s)
Division(s)
Eprints ID
238063