An Empirical Analysis of the Determinants of Price Tolerance
Journal
Psychology and Marketing
ISSN
0742-6046
Type
journal article
Date Issued
2004-07-01
Author(s)
Abstract
In the context of pricing strategies, the notion of price tolerance is an important construct for academic researchers and marketing managers. In this article, a conceptual model of factors influencing the level of price tolerance is proposed and empirically tested with the use of data collected from airline passengers. The results support most propositions of the conceptual model and offer several insights for managerial action and further academic research.
Language
English
HSG Classification
not classified
Refereed
No
Publisher
Wiley Blackwell
Publisher place
Hoboken, NJ
Volume
21
Number
7
Start page
533
End page
551
Pages
19
Subject(s)
Division(s)
Eprints ID
2907