English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Perspectives on Social Media @ Credit Suisse
Export
Statistics
Options
Perspectives on Social Media @ Credit Suisse
Type
presentation
Date Issued
2012-12-04
Author(s)
Lehmkuhl, Tobias
Research Team
IWI5
Abstract
Untersuchungsgegenstand: Social Media Portfolio der Credit Suisse unter Besondere Berücksichtung der Facebook Fanpage
Zielsetzung: Erörterung des Beitrages von Facebook für die Kundenkommunikation
Analysezeitraum des Facebook-Profils: April - Oktober 2012
Language
English
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
No
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/90609
Subject(s)
business studies
Division(s)
IWI - Institute of In...
Eprints ID
220143