A Tale of the Unfinished
Journal
Strategic Management Journal
Type
journal article
Date Issued
1996-11-01
Author(s)
Vonkrogh, Georg
;
Ross, J.
Abstract
Building on the work of Prahalad and Bettis, a dialogue for further understanding of the concept of dominant logic is generated. The conceptual plasticity of dominant logic is demonstrated. Two relatively unknown concepts - self-reference and scale - are retrofitted with the concept of dominant logic, with its 1995 meaning. The implications of this concept are discussed.
Language
English
HSG Classification
not classified
Refereed
No
Publisher place
Chichester
Volume
17
Number
9
Start page
729
End page
739
Pages
11
Subject(s)
Division(s)
Eprints ID
30627