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Studying Social Media: The Case of Hashtag Hijacking

Type
conference contribution
Date Issued
2023-11-30
Author(s)
Hauke Roggenkamp  
;
Christian Alexander Hildebrand  
Language
English (United States)
Event Title
Marketing and the Creator Economy Conference
Event Location
Columbia Business School, New York, NY
Event Date
30.11.2023
Official URL
https://business.columbia.edu/sites/default/files-efs/imce-uploads/global_brands/Marketing_and_the_Creator_Economy_Agenda_as_of_2023-11-27.pdf
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/118931
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