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Developing a Direct-to-Consumer (D2C) Strategy Phase Model for Incumbent Manufacturers
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Developing a Direct-to-Consumer (D2C) Strategy Phase Model for Incumbent Manufacturers
Type
conference poster
Date Issued
2022-02-10
Author(s)
Lienhard, Severin Dominic
Language
English
HSG Classification
contribution to scientific community
Publisher
AMA Winter Conference 2022
Publisher place
Las Vegas
Event Title
AMA Winter Conference 2022
Event Location
Las Vegas
Event Date
10. - 11. 02.2022
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/109004
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
265820
File(s)
PosterAMA2022.pdf (177.07 KB)