The Influence of Prototypicality and Level of Exposure on Consumers' Responses to Product Designs
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
journal article
Date Issued
2009-09-22
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Association for Consumer Research
Publisher place
Valdosta, Ga
Volume
37
Number
2010
Start page
682
End page
683
Pages
2
Subject(s)
Division(s)
Eprints ID
56234