Gaining Competitive Advantages through Customer value oriented Management
Type
conference paper
Date Issued
2000-01-01
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Annual Conference of the American Marketing Association
Start page
3
End page
9
Pages
7
Event Title
Annual Conference of the American Marketing Association
Subject(s)
Division(s)
Eprints ID
2754