The Impact of Product Ethnicity on Behavioral Intentions: An Analysis of Moderating and Mediating Factors
Type
conference paper
Date Issued
2011-05-24
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
The Day After - Inspiration, Innovation, Implementation
Publisher
EMAC European Marketing Academy
Publisher place
Brüssel
Start page
5
Event Title
40th European Marketing Academy (EMAC) Annual Conference
Event Location
Ljubljana, Slovenia
Event Date
24.-27.05.2011
Subject(s)
Division(s)
Eprints ID
72572