Towards Systematic Business Model Innovation: Lessons from Product Innovation Management
Journal
Creativity and Innovation Management
ISSN
0963-1690
ISSN-Digital
1467-8691
Type
journal article
Date Issued
2012-06-05
Author(s)
Abstract
Although business model innovations are decisive for a company's long-term success or failure, they are still poorly understood compared to product innovations. Thus, their execution is imperfectly supported, and their organizational accountability is insufficiently regulated. In this paper, we systematically investigate similarities and differences between product and business model innovation to assess the potential of transferring insights and best practices. Therefore, we condense key findings of product innovation management into a framework as a basis for the analysis of 11 current cases of business model innovation. This paper intends to contribute to a better understanding of the options that exist for business model innovation. We derive implications for an improved management of business model innovation based on the cases analysed. For the innovation process and its organizational anchoring, we disclose potential benefits of a more structured and holistic approach.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Wiley Blackwell
Publisher place
Oxford
Volume
21
Number
2
Start page
183
End page
198
Pages
16
Subject(s)
Eprints ID
212549