Bedeutung der internen Markenführung
Journal
Verkauf : Kundenmanagement, Vertriebssteuerung, E-Commerce
Type
newspaper article
Date Issued
2004-01-01
Author(s)
Language
German
Keywords
Corporate Branding
Brand Management
Dienstleistungsmanagement
Behavioral Branding
Markenführung
Markenmanagement
Corporate Brand Management
Interne Markenführung
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Symposion
Publisher place
Düsseldorf
Start page
1
End page
26
Pages
26
Subject(s)
Eprints ID
33388