The impact of brand-specific transactional and transformational leadership on front-line employees' brand-building behavior
Journal
AMA Summer Educators Conferenc
ISBN
978-1604238495
Type
conference paper
Date Issued
2007-08-03
Author(s)
Editor(s)
Mohr, J.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
AMA Summer Educators' Conference 2007: Enhancing Knowledge Development in Marketing
Publisher
Curran Associates, Inc
Volume
Volume 18
Start page
161
End page
162
Event Title
2007 American Marketing Association Summer Educators' Conference
Event Location
Washington, DC
Event Date
03.-06.08.2007
Subject(s)
Eprints ID
37692