Brand Equity in the Professional Service Context: Analyzing the Impact of Employee Role Behavior and Customer-Employee Rapport
Journal
Industrial Marketing Management
Type
journal article
Date Issued
2011
Author(s)
Biedenbach, G.
;
Bengtsson, M.
;
Wincent, J.
Language
English
Refereed
Yes
Volume
40
Number
7
Start page
1093
End page
1102
Subject(s)
Eprints ID
262794