Marketing Heatmap I - digitale Transformation und strategische Optionen

Journal
Swiss Marketing Review
Type
journal article
Date Issued
2016-03-01
Author(s)
Language
German
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
No
Publisher
Swiss Marketing
Publisher place
Zürich
Number
1
Start page
8
End page
16
Pages
9
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

Eprints ID
247899
File(s)
Thumbnail Image
Name

Swiss Marketing Review - Beitrag Belz.pdf

Size

464.04 KB

Format

Adobe PDF

Checksum (MD5)

a89aba550b3787e2079f8c3427ce2d8a