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Marke Mensch : Prominente als Marken der Medienindustrie
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Marke Mensch : Prominente als Marken der Medienindustrie
ISBN
3-8244-8309-2
Type
book
Date Issued
2005
Author(s)
Henkel, Sven
Huber, Frank
Language
German
Keywords
Branding
Mass Media
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Deutscher Universitäts-Verlag
Publisher place
Wiesbaden
Start page
214
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/85547
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
40387