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From products to product-service systems: IT-driven transformation of a medical equipment manufacturer
Journal
Journal of Information Technology Teaching Cases
ISSN-Digital
2043-8869
Type
case review (law)
Date Issued
2014-05
Author(s)
Research Team
IWI6
Abstract
Meditec is a German manufacturer of instruments for surgeries. The company is quality leader in this sector and supplies many German and international hospitals. However, the opportunities for differentiation against competitors decrease continuously. New competi- tors from emerging markets are challenging the market position of established companies in this industry. Meditec is therefore forced to change its strategy and business model in order to survive in this novel competitive environment. The management of Meditec has decided to traverse from a pure product manufacturer to a customer-centric solution provider. This transformation requires the development of new processes, competencies and capabilities - especially with respect to IT and IT services. This teaching case helps in understanding the role of IT in product-service systems (PSS) and PSS-based business models. Therefore the case illustrates why IT is necessary to establish a PSS-based business model and why a customer-centric view is important for this kind of business model.
Language
English
Keywords
technology-driven organizational change (technochange); IT project management; product-service systems (PSS); customer-centric business model; teaching case
CCC
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Palgrave Macmillan
Publisher place
Basingstoke
Volume
2014
Number
4
Start page
20
End page
26
Pages
7
Subject(s)
Division(s)
Eprints ID
231692
File(s)