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  4. Risk Identification in New Product Development: Does Speculative Design Exposure Make a Difference?
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Risk Identification in New Product Development: Does Speculative Design Exposure Make a Difference?

Type
conference contribution
Date Issued
2026-05
Author(s)
Dominic Santschi  
;
Wilhelm, Patrick
;
Dennis Fehrenbacher  
Language
English
Keywords
Speculative Design
Risk Identification
Risk Management
Construal Level Theory
Experiments
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
European Accounting Association (EAA) 48th Annual Conference
Event Location
Prague, Czech Republic
URL
https://alexandria.unisg.ch/handle/20.500.14171/127120
Subject(s)

behavioral science

Division(s)

ACA - Institute of Ac...

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