Healthification, a short animation about what can we do to lower the socioeconomic inequalities in health
Journal
AcademicGIFt
Type
presentation
Date Issued
2022-09-09
Author(s)
Abstract
Non-communicable diseases (NCDs) impose enormous health burdens on individuals and lead to substantial health economic challenges. NCDs’ risk factors relate primarily to a lifestyle characterized by tobacco and excessive alcohol consumption, physical inactivity, or an unbalanced diet. This lifestyle can lead to obesity, hypertension, and other cardiovascular and neurodegenerative diseases. Unfortunately, individuals with lower socioeconomic status (SES) are substantially more affected by NCDs. These individuals are also significantly underrepresented in clinical and non-clinical trials. As a result, health interventions are potentially only effective for individuals with higher SES and do not address those most in need. Therefore, it is essential to understand how to reach and engage individuals with lower SES. This short animation overviews the research at the Centre for Digital Health Interventions and explores what can learn from the most successful TV shows to “hijack” the comfort zones of vulnerable individuals to address socioeconomic inequalities in health.
Language
English
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Publisher
University of St.Gallen
Publisher place
St.Gallen
Official URL
Division(s)
Eprints ID
267222