Changing Customer Preferences for Long-Haul Leisure Flights among Swiss Travelers An Adaptive Choice-Based Conjoint Study
Type
conference contribution
Date Issued
2024-06-30
Author(s)
Abstract
This paper explores Swiss travelers' changing preferences and behaviors in the long-haul leisure flight market post-COVID-19-a topic not covered in existing literature. It aims to close the knowledge gaps within the currently thriving market movements. The research involved a comprehensive survey incorporating an Adaptive Choice-Based Conjoint study. The paper is structured around the survey, starting with general motivational and restricting factors for air travel customers and exploring their current travel behavior. The ACBC study offers insights into the customer preferences of predefined product attributes, including price sensitivity analysis. The demographic information then assures the distribution congruency and provides insight into the premium leisure customer group. The survey with 289 participants was conducted in Switzerland using a research panel. The results highlight a significant preference for direct flights, high-season travel, and at least one free checked baggage, indicating that conveni
Language
English (United States)
Keywords
Leisure Travel
Customer Preferences
Aviation
Long-Haul Flights
Switzerland Leisure travel
customer preferences
ACBC Analysis
Event Title
ATRS Conference
Event Location
Lisbon
Event Date
1.-4.7.2024
Subject(s)
Division(s)
Contact Email Address
andreas.wittmer@unisg.ch
File(s)![Thumbnail Image]()
open.access
Name
ATRS Paper_V1_ATRS paper.pdf
Size
509.56 KB
Format
Adobe PDF
Checksum (MD5)
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