A Tailored Approach for Successful Growth : How to align your management approach to the goals of your growth strategy
Journal
Strategy & Business
ISSN
1083-706X
Type
journal article
Date Issued
2008-06-10
Author(s)
Abstract
Why do corporate growth initiatives so often founder? Why does one company succeed at opening up new markets and revenues while another company in the same industry fails? At too many companies, top decision makers don't look beyond the "what" of a growth strategy. But these executives also need to understand the "how" - the mechanics of the growth strategy and how to put them into practice. And they need to align both "what" and "how" with their own organizational culture.
[http://www.strategy-business.com/article/08218]
[http://www.strategy-business.com/article/08218]
Language
English
HSG Classification
contribution to practical use / society
Refereed
Yes
Publisher
Booz, Allen & Hamilton
Publisher place
New York, NY
Volume
51
Number
Summer
Start page
14
End page
17
Pages
4
Subject(s)
Division(s)
Eprints ID
46315