Where Does Toulmin´s Theory of Argumentation Reside in the Brain? The Neural Mechanisms Underlying Trustworthiness in Online-Buying
Type
conference paper
Date Issued
2012-05-23
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Proceedings der European Marketing Academy Conference
Publisher
European Marketing Academy
Start page
349
Event Title
41st European Marketing Academy (EMAC) Annual Conference
Event Location
Lisbon, Portugal
Event Date
23.-26.05.2012
Subject(s)
Division(s)
Eprints ID
221717