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Good Buzz, Bad Buzz: Mobile Vibrations as Rewards and Modifiers of Consumer Choice
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Good Buzz, Bad Buzz: Mobile Vibrations as Rewards and Modifiers of Consumer Choice
Type
conference lecture
Date Issued
2019-09
Author(s)
Hampton, William Heyward
Hildebrand, Christian
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
ESCP Europe Marketing Research
Event Location
Berlin
Event Date
September 2019
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/98287
Subject(s)
other research area
business studies
Division(s)
IBT - Institute of Be...
Eprints ID
260423