Information behaviour of the VFR market - The case of Switzerland
ISBN
3-211-24148-5
Type
conference paper
Date Issued
2005-01-26
Author(s)
Editor(s)
Frew, Andrew J.
Abstract
The paper studies the information sourcing behaviour of the VFR (visit friends and relatives) market, as compared to all other leisure travel (i.e. not motivated or characterized by the wish to visit friends and relatives), emphasizing on the use of the WWW. The research is based on the case of Switzerland, which is not only a relevant example in terms of its degree of travel market maturity but also in terms of its internationality. Based on hypotheses, tested by means of independent samples t-tests, the study reveals that hosts are traded in as (non-commercial) information sources at disfavour of all other (commercial) sources except the WWW as soon as there is interest in getting to know a destination. Concluding from the results, destinations have to embrace managerial and technical means to include their residents in destination marketing in general and in electronic marketing in particular.
Language
English
Keywords
VFR Market
information sourcing
e-marketing
segmentation
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Information and communication technologies in tourism 2005
Publisher
Springer
Publisher place
Wien
Start page
405
End page
416
Pages
12
Event Title
Twelfth International Conference on Information and Communication Technologies in Travel and Tourism
Event Location
Innsbruck, Austria
Event Date
26.-28.01.2005
Subject(s)
Eprints ID
13830