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  4. Engaging the sales force in digital solution selling: how sales control systems resolve agency problems to create and capture superior value
Details

Engaging the sales force in digital solution selling: how sales control systems resolve agency problems to create and capture superior value

Journal
European Journal of Marketing
ISSN
0309-0566
Type
journal article
Date Issued
2022-12-05
Author(s)
Tienken, Christoph  
;
Classen, Moritz  
;
Friedli, Thomas  
DOI
10.1108/EJM-11-2021-0918
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Emerald
Volume
Vol. 57
Number
No. 3
Start page
pp. 794
End page
833
Official URL
https://www.emerald.com/insight/content/doi/10.1108/EJM-11-2021-0918/full/html
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/108004
Subject(s)

business studies

Division(s)

ITEM - Institute of T...

Contact Email Address
christoph.tienken@unisg.ch
Eprints ID
268496
Support
HSG researchers can find instructions here for adding or importing publications (DOI, ORCID). Please send questions to alexandria@unisg.ch

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