Marketingentscheidungen können nie objektiv sein

Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2015
Author(s)
Language
German
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
MIM Marken Institut München GmbH
Publisher place
München
Start page
90
End page
97
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

Eprints ID
253845
File(s)
Thumbnail Image
Name

Spektrum_Grundsatzbeitrag-2 annen.pdf

Size

473.65 KB

Format

Adobe PDF

Checksum (MD5)

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