Segmenting Travel Situations on the Basis of Motivation and Information Collection by the Traveller
Journal
Revue de Tourisme
ISSN
0044-2755
Type
journal article
Date Issued
2000
Author(s)
Abstract (De)
In the study presented here, travellers from Switzerland are segmented on the basis of their information collection, with respect to their motivation structure derived in a study earlier this year. The study illustrates the important role of information in tourism. A successful strategy consists of providing convenience and of building up a trustful relation between the tourist company and the tourist. Hereby, convenience is determined by quality of admission, availability of information and a customer tailored presentation of information contents. A trustful source of information shall not only be provided by private relations (friends and relatives) but more and more by employees of travel agencies, tourist information and companies. One key goal of each information strategy lies in an optimal matching between human-oriented and technical-oriented sources of information.
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Edition AIEST
Publisher place
St. Gallen
Volume
55
Number
2
Start page
54
End page
64
Pages
11
Subject(s)
Division(s)
Eprints ID
14092
File(s)![Thumbnail Image]()
Name
MovtivInfo-AIESTRevue.pdf
Size
71.4 KB
Format
Adobe PDF
Checksum (MD5)
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