When Do People Matter in Employer Branding? : The Impact of Employee Associations On Employer Preferences
ISBN
9788792569011
Type
conference paper
Date Issued
2010-06-02
Author(s)
Editor(s)
Beckmann, Suzanne C.
Ringberg, Torsten
Ritter, Thomas
Language
English
Keywords
Employer Branding
Employee Associations
Reference Group Fit
Temporal Construal
HSG Classification
contribution to education
Refereed
Yes
Book title
The Six Senses : The essentials of marketing
Publisher
Copenhagen Business School. Department of Marketing
Publisher place
Copenhagen
Start page
121
Event Title
39th European Marketing Academy (EMAC) Annual Conference
Event Location
Copenhagen
Event Date
01.-04.06.2010
Subject(s)
Eprints ID
63114