Haniel (A): Corporate Strategy and Corporate Responsibility
Type
case study
Date Issued
2013
Author(s)
Abstract
The case study explores Haniel, a family-owned group of companies. Founded in 1756, Haniel has re-invented itself time and again, developing from a Duisburg-based commodities trading company to a German industrial enterprise and to a globally operating company. At the end of 2011, Haniel employed about 57,800 people at more than 500 locations in more than 30 countries. The case study highlights how Haniel developed a comprehensive corporate responsibility (CR) strategy on the firm's corporate level that is aligned with the firm's corporate strategy. Specifically, students will learn about (1) the need and motivation to link a firm's corporate strategy and CR strategy; (2) the process of initiating and developing a CR strategy and how it is operationalized at the level of a specific new management tool.
The case study is accompanied by a teaching note. The case study and teaching note are available at: http://www.ecch.com
The case study is accompanied by a teaching note. The case study and teaching note are available at: http://www.ecch.com
Language
English
Keywords
Corporate strategy
corporate responsibility
corporate social responsibility
sustainability
public value
scorecard
family business
corporate center
value chain
multi-business
holding
portfolio management
management innovation
Germany
HSG Classification
contribution to education
HSG Profile Area
SoM - Responsible Corporate Competitiveness (RoCC)
Refereed
No
Publisher
European Case Clearing House (ecch)
Publisher place
Cranfield, UK
Subject(s)
Eprints ID
222461