The Digital Disruption in Over-the-Counter Drug Retailing
Journal
Marketing Review St. Gallen
Type
journal article
Date Issued
2017
Author(s)
Abstract
While technology has disrupted retail industries such as electronics or apparel, it has just started to transform the health industry. This paper sheds light on the digital disruption in retailing of over-the-counter drugs in Switzerland, different customer segments purchasing over-the-counter drugs, and technology-enabled health services.
Language
English
HSG Classification
contribution to practical use / society
Refereed
Yes
Publisher
Marketing Review St. Gallen
Publisher place
St. Gallen
Volume
5.
Start page
40
End page
47
Pages
8
Subject(s)
Eprints ID
254825