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Patent Management Throughout the Innovation Life Cycle

ISBN
978-3-527-33913-6
Type
book section
Date Issued
2016
Author(s)
Martin A. Bader  
;
Oliver Gassmann  
Editor(s)
Alexander Schuhmacher  
Markus Hinder
Oliver Gassmann  
Abstract
Effectively managing and optimizing the value of a patent portfolio is a major challenge for many firms, especially those in knowledge intensive industries such as the pharmaceutical, biotechnological, and chemical industries. However, insights in effective patent portfolio strategies are rare. In this chapter we investigate how firms successfully manage and optimize their patent portfolios to increase their overall competitiveness. We find that successful patent portfolio management is rooted in managing the patents throughout the innovation life cycle. Based on the findings of ten case studies, we derive a holistic patent life cycle management model that reflects five distinctive phases of patent management: exploration, generation, protection, optimization, and decline. We conclude with commentary about how our findings can be used in practice.
Language
English
Keywords
intellectual property
patent management
patent portfolio management
Bayer
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Book title
Value Creation in the Pharmaceutical Industry : The Critical Path to Innovation
Publisher
Wiley-VCH
Publisher place
Weinheim
Start page
461
End page
474
Official URL
https://www.wiley.com/en-ae/Value+Creation+in+the+Pharmaceutical+Industry%3A+The+Critical+Path+to+Innovation-p-9783527339136
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/104862
Subject(s)

business studies

Division(s)

ITEM - Institute of T...

Eprints ID
248285
Support
HSG researchers can find instructions here for adding or importing publications (DOI, ORCID). Please send questions to alexandria@unisg.ch

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