From Niche to Mass Markets: Rival Strategies in Promoting Fair Trade Organic Cotton Chains
Type
conference paper
Date Issued
2007-08-04
Author(s)
Language
English
Keywords
Niche to Mass Markets
Promoting Fair Trade Organic Cotton Chains
HSG Classification
contribution to practical use / society
Refereed
No
Event Title
Organizations and the Natural Environment (ONE) Division, Academy of Management
Event Location
Philadelphia, USA
Subject(s)
Eprints ID
45341