Escalating healthcare costs, as well as an outdated traditional healthcare landscape, are placing considerable strain on European healthcare systems, pushing society to re-evaluate current business models. Sustainable solutions require stakeholders to collaborate and innovate. For this Position Paper, we interviewed a representative of SWICA, one of Switzerland’s largest health insurance companies, to gain insight into their perspective and expectations regarding the upcoming challenges. The results show that SWICA has developed a portfolio of multiple digital health technologies to promote an integrated and preventive care approach in collaboration with new partners in the healthcare system.