Akquisition neuer Zielgruppen: Management potenzieller Rückwirkungen auf die Kernzielgruppe
Journal
Marktsegmentierung - Massen- contra Individualmarketing?
Type
journal article
Date Issued
2003
Author(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Thexis
Publisher place
St. Gallen
Volume
4
Start page
36
End page
39
Pages
4
Subject(s)
Eprints ID
34692