Die Markenarchitektur wird immer wichtiger
Journal
media spectrum
Type
newspaper article
Date Issued
2012-02
Author(s)
Language
German
Keywords
Digitale Revolution
Markenarchitektur
soziale Netzwerke
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
No
Publisher
Springer Gabler
Publisher place
Wiesbaden
Number
1/2
Start page
10
End page
11
Pages
2
Subject(s)
Eprints ID
209740