Of course that is not the whole (toy) story: Entrepreneurship and the cat's cradle
Journal
Journal of Business Venturing
ISSN
0883-9026
ISSN-Digital
1873-2003
Type
journal article
Date Issued
2007
Author(s)
Abstract
Reading and analyzing the Toy Store story imply a critical inquiry into how the act of storytelling can be understood. The entrepreneurial story is situated within the context of the plea to downplay the focus on the individual entrepreneur. As this discussion did not share some of the critical debates on the status of the subject, a narrative study of entrepreneurship might refocus on the storytelling entrepreneur rather than on the process of storytelling. To prevent this, storytelling is conceived as an enacted performance that balances complexity and coherence and that draws upon but is not enclosed by a range of cultural and masternarratives.
Language
English
Keywords
Entrepreneurial subject; intertextuality; narrative identity; complexity
coherence
HSG Classification
not classified
Refereed
Yes
Publisher
Elsevier Science Publ.
Publisher place
New York, NY
Volume
22
Number
5
Start page
733
End page
751
Pages
19
Subject(s)
Division(s)
Eprints ID
37579